Last week, Citrix announced the release of XenApp 7.5, which will be available in March. Although the touted features focus on mobility and cloud integration, there’s a key underlying message within this announcement: “Long live virtualized applications and XenApp as a product!”


When Citrix started focusing on XenDesktop several years ago, it bullied the marketplace into thinking that a virtual desktop was the future of virtualization. Reality has proven that it is for some, but certainly not all. Let’s face it: virtualized desktops are cool but not always necessary. The concept of accessing a distinct desktop that doesn’t impact your computer desktop is certainly flashy. However, virtual desktops come at a high cost and add the complexity of multiple components. Businesses require solid reasons for adapting technologies; “it’s cool” isn’t enough.

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